Great by Choice
HarperBusiness (2011)
Based on nine years of research, Collins and Hansen compare companies that outperformed their industries by a wide margin in turbulent times with similar companies that did not. They find that the winners were not more daring, visionary or lucky, but more disciplined, more empirical and more paranoid. The book presents the behaviors behind this, from steady consistent progress to testing ideas on a small scale before betting big, and examines the role luck actually plays.
קהל יעד:
Managers, entrepreneurs and business readers, and anyone who has read Collins's earlier books
45 ₪
מילה אישית מהקן:
The fourth book in Collins's research series, following Built to Last and Good to Great, this time written with Morten Hansen. Its comparison of Amundsen and Scott racing to the South Pole has become one of the best-known stories in management writing.